Over the years, we’ve had the chance to work with national retailers, local non-profits, start-ups and government agencies. What all of our clients have in common is the need to tell their story, and have it told exceptionally well.

Did we mention we know a thing or two about SEO writing? That we’re former journalists trained to explain even the most complex ideas in ways that are engaging and easy to understand? That we also have a gifted professional photographer on our team who gets people swearing/crying excited over their portraits? Or that we love giving back? So many great reasons to work with Read Head Copywriting, and take your message places!


natalie appleton, FOUNDER & HEAD WRITER

When the recession struck and the newspaper industry took a turn, Natalie turned lemons into London. After graduating from City University London (UK), with a Master of Arts in Creative Writing (narrative non-fiction), in 2012 Natalie founded Read Head Copywriting to help brands tell their stories.

An award-winning writer who has worked at newspapers across western Canada, her writing has appeared in publications around the world, including The New York Times. Natalie is also a creative writer and the founder of Storymakers for Girls and Read Local Okanagan.

Plus, if you’re in a pinch, she can get you around Bangkok on a motorbike.


lindsey hawick, copywriter & social media lead

Lindsey knows how to drive a forklift. Naturally, she’s a terrific writer. Lindsey  joined Read Head Copywriting in 2016 after completing a diploma in Writing and Publishing at Okanagan College. Since then, she’s had two littles and has become a crackerjack content creator for blogs, social media and designs. We dare you to ask her how to balance a baby on one hip and a laptop on the other, standing up!

When she’s not at a keyboard or picking up Cheerios, she enjoys crafting, camping & hiking.


kristin froneman, WRITER & PHOTOGRAPHER

Kristin is more than just a great writer. She also knows how to shoot the boss. Kristin is a graduate of the photojournalism program at Loyalist College in Belleville, Ont. and her work has appeared in national publications, including Maclean’s.

Kristin worked in the media for more than 25 years as a photographer and reporter, including a coveted role as arts and entertainment editor at the Vernon Morning Star.

Kristin lives with her Aussie husband and their two children, and loves to paddle, cross-country ski, bike, hike, and play acoustic guitar. She also has a not-so secret obsession with watching cooking shows.


Kate Mahaits, Editorial Assistant & Photographer 

Kate still remembers her ‘Sears pose’ from the summer she and her sister took turns pretending to be child models in a dirt Squamish parking lot the summer she turned nine. This should have been her first clue that she would go on to become a portrait and lifestyle photographer with a knack for making people laugh at just the right moment, but it was a trip to South Africa that ignited Kate’s passion for capturing the remarkable and real moments all around us. 

After earning a diploma in professional photography from the renowned Western Academy of Photography in Victoria, BC, Kate began a 15-year career that’s seen her covering all manners of lifestyle events. 

Kate also discovered a love for spreadsheets, strategizing and seeing big ideas come to life—and studied business administration majoring in marketing at Okanagan College. In 2019, she joined Read Head Copywriting as an editorial/admin assistant, helping clients give voice and imagery to their brands as well as helping to lead Read Local Okanagan. She is thrilled to now help our corporate clients tell their stories with beautiful, natural headshots, product shots and lifestyle photography. 

When she’s not shooting, typing or drinking coffee, she’s probably listening to Dolly Parton, talking 20th century baseball or hitting the road with her little guy. 



Giving back