5 Reasons to Find and Fall in Love with a Content Writer

5 reason to find a content writer.jpg

YOU'VE GOT AN ACCOUNTANT, a lawyer, a handyman, a wizard of an assistant and maybe even a special barista, all helping make your business tick. Does it still feel like there's someone missing? Someone who could be helping you boost site traffic and sales? This might be the year to think about adding a content writer to your team.

Professional bloggers write articles for your website about topics that interest your customers. These posts aren't just original, engaging and well written, they're also optimized for search engines. Our copywriters like to say our posts are loved by both humans and Google.

In BC, bloggers are fast becoming the secret weapon of successful small business owners, determined to boost search engine rankings and stay on top of the competition without lifting a finger. Really? They can do that? Yes, and more.

Five reasons to find and fall in love with your own content writer:

1) Professionally written blog posts make you look smart. 

A professional blogger is a professional content writer. She knows how to write fresh copy that's compelling as well as grammatically correct. When a new visitor to your site lands on your blog and discovers posts that are engaging, easy to read and all-around slick, they're going to stick around for while, and probably become a customer.

2) Writers understand SEO and how to boost your site traffic and search engine rankings.

This is pretty important stuff. When your blog incorporates SEO, your content is findable. That means customers land on your site instead of the other guy's.

A professional blogger also knows how to use SEO without sacrificing quality. Your content uses keywords, but in a subtle yet strategic way. We like to say we blend the art of storytelling with the science of SEO.

3). Google rewards sites with strong content

Having a fancy site is a great start. To really woo Google, though, you'll need to fill that website with original, regularly updated content Google deems valuable to searchers.

One of the most effective (and cost-effective) ways to get to the holy grail of Google's page one is with a well-maintained and well-written blog. If you're a small business owner, you may have time to do one, but not the other. A professional blogger, however, does both so you can reap the rewards without lifting a finger.

4.) The return on your investment is amazing

"When done well, content marketing costs 62 per cent less than traditional marketing and generates three times as many leads."

How much does it cost to run an ad in  your local newspaper? Probably somewhere between $100 and $1,000 depending on the size and colour.

When customers read it, can they click on it to get right to your site, and purchase the products or services you're selling? No. How long does it last? Maybe 18 hours.

According to a recent Globe and Mail article, "When done well, content marketing costs 62 per cent less than traditional marketing and generates three times as many leads."

"When done well, content marketing costs 62 per cent less than traditional marketing and generates three times as many leads."

Blog posts written by a professional blogger work like magnets to attract the very people who want what you're selling in the medium they're actually using (the Internet). Customers are in a position to buy that instant and the blog post works for you forever!

5.) They let you focus on tasks you enjoy

Yes, you'll boost your site traffic and your search engine rankings and valuable credibility with your target market. Even more, hiring a blogger lets you get out of writing. You save time and you make more money. It just makes sense.

Blogging is both an art and a science. It combines creativity, marketing know-how and a few years in Google school. If you want to enjoy all the powerful benefits of a well-read blog, find the blogger of your dreams today.