“I’m convinced that those with the traditional skills of marketing, public relations, and copywriting are not the right people to create brand journalism content. Instead you need the skills of a journalist.”
As a new daycare embarks on a fundraising campaign, we’re guiding communications and writing copy that illustrates how this special place will benefit so many, and draw donations.
When you’re about to take over a local historical landmark and seize a trend, it calls for a narrative-driven press release detailing the story of the business and the building. Thrilled at the coverage these brothers received.
We leveraged a proven path—harnessing resistance—to affect a big change as the Vernon Public Art Gallery and the Greater Vernon Museum & Archives sought support for a new facility heading into a referendum. We delivered both concept and copy to make a compelling case that helped voters see all the opportunities a new cultural centre would bring.
It was actually the eleventh hour when the news was announced: Greater Vernon said yes to fund a new cultural centre. After weeks of being a part of the communications team and creating content, we wrote this release just a few hours later to capture the night and the buzz.
